The company needs to constantly develop and design new gameplay to keep the games fresh and engaging. Innovation not only attracts new players but also keeps existing players invested, improving user retention and loyalty. Innovation is essential to maintaining competitiveness and drawing attention in the market.

Since casual games focus on simplicity and ease of play, optimizing the user experience is crucial. Ensuring that the game interface is intuitive, operations are smooth, and feedback is timely will significantly improve player satisfaction. A seamless gaming experience provides players with a greater sense of relaxation, thus boosting user loyalty.

To enter global markets, the company must tailor its game content to different regions' cultures and languages. By understanding players' preferences and habits in various locations, the games will be more acceptable and appealing across different cultural backgrounds. Localization not only expands market share but also allows the company to better meet global players' needs.

Social features are an effective way to enhance game interactivity and player engagement. By incorporating leaderboards, friend systems, and player interactions, the game can increase social connectivity among players. A vibrant community not only extends the game's longevity but also drives organic word-of-mouth promotion.